Pros and Cons of Sport Direct UK
Sport Direct UK is a direct sales company that was founded in the United Kingdom. The brand was founded by David Jones, who is from Dunmow, in the north of England. He worked for several years as a stockbroker and then decided that he wanted to pursue a different type of business. David began selling sportswear apparel and equipment to people on the high street, as well as at sports events. Because of the success of his first business venture, he went on to open the Sport Direct store in the UK, which sells both indoor and outdoor sports clothing and equipment.
As a direct selling company, Sport Direct UK offers a wide variety of products. They offer discount deals on a number of items, and have been known to offer clearance sales on some items. The main aim of the company is to provide the customer with direct access to the products they want, with minimal browsing and research. The main benefits of the direct selling model are the ability to reach large amounts of potential customers in a short space of time and to improve brand recognition. However, there are also some cons associated with becoming a direct seller of sportswear.
One of the main cons about direct selling is the fact that the customer does not have the ability to try out the product before purchase. If the customer is interested in buying something, they have to walk into the store, look at the products on display, and make a decision based on their likes or dislikes. Because of the fact that the customer cannot see or try the product, the retailer has no way of assessing whether or not the product will be a good choice. Another disadvantage of direct selling is that the retailer loses the opportunity to build up a loyal customer base and has to deal with returning customers.